One of the questions that I get asked the most in regards to my blog, is usually around the subject of how do I create my content. It varies from; does a photographer follow me around all day? How much time does it take to produce content? Where do I find all of these white walls? -that question is definitely my favourite haha!
My team and I were brainstorming ideas for our latest collaboration with Adidas Canada and we decided to build the video content as a ‘making of’ clip to give my readers a glimpse into what happens behind-the-scenes. Trust me, not all projects that we work on, require a set, or have hair & make up or the best lighting but when we get the chance to shoot in a studio, this is pretty much what it tends to looks like.
I told you guys earlier in the year that I got a chance to sit down and preview what Adidas Originals had coming down the pipeline for 2016 and this specific drop of the Tubular Doom, was one of the releases that I was most excited for! There’s something about the futuristic aesthetic that the Tubular family has that really resonates with me. It could be that they’re super clean, have a minimal silhouette, are very comfortable and are usually a conversation starter a.k.a everything that I look for in my sneakers haha! – To me, these kicks are in a league of their own!
I went for a monochromatic/minimal look to compliment the shoes + the set location. I played off the sneakers with all of my looks in the video and went with an predominantly all-white outfit for the final images – which I think helped in bringing the futuristic vision that I had in my head to life.
My team and I had so much fun working on this project, so I hope that you guys like it! If you’re looking for a last minute gift idea for the fashion forward, street style obsessed guy in your life, the Tubular Doom are a good option – see more here!