Hey guys, I just wanted to jump on here quickly to share some pictures from a special project I recently completed, highlighting Calvin Kleinfor Hudson’s Bay. This was a lifestyle project revolving around one of my favourite scents from the brand, Eternity!
My team and I shot a cool video as well as the images that you can see below. I had such a fun time bringing this concept to life. It’s projects like these that I feel the most fulfilled creatively. Click here to see the video!
Every now and then I get the chance to collaborate with a brand that really encourages me to tap into my creative space and create something that’s really different. If you’re into menswear, you’re definitely familiar with the heritage brand Perry Ellis. I remember while growing up and going through my step dads closet and seeing the logo on so many classic staples. You guys know me, I love my edgy statement pieces, my casual cozy pieces and my classic staples.
Perry Ellis is known for its suiting, contemporary apparel, cutting edge athleisure wear (have you seen their 360 collection?!) and are also pretty invested in the fragrance department. Last month, they came out with their newest scent, Perry Ellis and it’s a solid contender. A scent is personal, it’s a representation of you, and for me, I always choose my scents wisely. Think about it, there’s two things that people will always remember you by, 1. the way you made them feel and 2. your scent. I attach people and memories to scents all the time, kind of how I attach experiences to my favourite songs (PartyNextDoor’s Break From Toronto, will always remind me of my first visit to Paris).
The new Perry Ellis scent is for the modern day guy that’s a forward thinker, fashion conscious with a taste for classic and heritage style. Notes from Italian bergamot, crushed lavender and infused verbena gives this scent a refreshing finish.
For this project, my team and I wanted to really bring out the values behind this fragrance in a special way. In this short spot that we created with the brand, you’ll see me in my most intimate state that I’ve been on camera to date. I shed a layer or two, and let myself be vulnerable for you guys to get a glimpse into what I aspire for, what I struggle with and what I’ve overcome throughout my journey this far. Believe it or not, one of the most important things that helps build my confidence day to day, is knowing that I’m wearing a fragrance that supports and reflects my ideas and vision.