One of the questions that I get asked the most in regards to my blog, is usually around the subject of how do I create my content. It varies from; does a photographer follow me around all day? How much time does it take to produce content? Where do I find all of these white walls? -that question is definitely my favourite haha!
My team and I were brainstorming ideas for our latest collaboration with Adidas Canada and we decided to build the video content as a ‘making of’ clip to give my readers a glimpse into what happens behind-the-scenes. Trust me, not all projects that we work on, require a set, or have hair & make up or the best lighting but when we get the chance to shoot in a studio, this is pretty much what it tends to looks like.
I told you guys earlier in the year that I got a chance to sit down and preview what Adidas Originals had coming down the pipeline for 2016 and this specific drop of the Tubular Doom, was one of the releases that I was most excited for! There’s something about the futuristic aesthetic that the Tubular family has that really resonates with me. It could be that they’re super clean, have a minimal silhouette, are very comfortable and are usually a conversation starter a.k.a everything that I look for in my sneakers haha! – To me, these kicks are in a league of their own!
I went for a monochromatic/minimal look to compliment the shoes + the set location. I played off the sneakers with all of my looks in the video and went with an predominantly all-white outfit for the final images – which I think helped in bringing the futuristic vision that I had in my head to life.
My team and I had so much fun working on this project, so I hope that you guys like it! If you’re looking for a last minute gift idea for the fashion forward, street style obsessed guy in your life, the Tubular Doom are a good option – see more here!
Guys… did you miss me?! I’m going to just assume that the answer is a hell yes and get straight to the goods. I’m obsessed with this minimal fall/winter look that I put together the other day. It’s clean, it’s edgy and minus the exposed areas around the knees, it will actually keep you pretty warm this season. Recently, I picked up this asymmetrical faux-shearling coat from Armani Exchange and I can’t get enough of it! I think it really brings the whole look together quite nicely making it the statement piece of the outfit. This is a look that can be worn to a lunch meeting and easily be dope enough to wear for some evening cocktails (minus the tuque).
Hi bb’s – I recently collaborated with the popular UK brand AllSaints on a cool social media campaign that I wanted to share with ya! If you’re familiar with the brand you know that they’re notoriously known for their outerwear and minimal + monochromatic aesthetic. The campaign is all about highlighting one of this seasons most coveted item, the biker jacket! I’m the biggest sucker for a dope biker jacket and their Takeo Suede Biker had my name written all over it! It’s light, it’s suede and offered in a colorway (anthracite grey) that totally meshes with my personal style. Here are the images that I shot for the campaign, I hope you guys like them!
Hi guys – So I’m back tonight with a nuuuu style post! I’ve actually been shooting quite a bit of content that I can’t wait to share with you all! It’s crazy because when fall usually arrives and the temperature starts to drop, it usually takes the MOST out of me to get outside but thankfully we’ve been having some good weather in Toronto! Anyways, back to this look – I’m really into it! I’m wearing a new hoodie from my friends over atBALR. that I paired with some loose distressed denim, a nude long line bomber & some white sneakers. It’s cool, it’s cozy aka the perfect fit for fall!
It’s been a while since I’ve shared a new style post (forgive me), so hopefully you guys like this one! I hosted a cocktail party for Armani Exchange the other week and put this look together, incorporating items from their latest a/w collection. I decided to go the whole winter-white route for my top and bottoms, while adding a pop of subtle colour with my footwear (I told you guys, you’d see these boots a lot haha). This look really does it for me, it’s not something I’d wear everyday (I’m the worst at keeping my whites clean) but it’s definitely a look I’d wear on a special occasion!
Ps. To all those that came out to hang out with me that evening, thank you!
Hi guys, I’ve got a new style post for you… well, kind of. I’ve shot this jumpsuit before but I love it, so I think it’s okay that it gets another moment on the blog. This time around, I wanted to be more bold with my footwear and decided to pair this look with a more retro sneaker. If you’re in the mood to stand out from the crowd but still give off a casual vibe, I’d recommend something like this. If the jumpsuit alone doesn’t differentiate you from the other guys on the street, the added pop of colour from these sneakers will! It’s cool, it’s comfortable and a little different. You’d probably catch me wearing a look like this for brunch or at a casual dinner downtown (aka every other weekend haha)! If you’re into these sneakers, they’re actually the latest release from the J.Crew + New Balance collaboration, you can pick them up here.
So, I’m back this week with another style post that I think you guys will love (at least, I really do haha)! This look incorporates a lot of my favourite pieces at the moment: chelsea boots, destroyed denim, an oversized sweatshirts and a trench coat… yes a trench coat! I could’ve left the coat out of the equation but I think it brings the look up a notch and gives it more of an edge. I had to find a cool location to shoot this outfit and some how I stumbled on a cool grungy alleyway in Yorkville (if you’re familiar with this area, you know it’s not that easy to find) that totally matched my aesthetic. This season, I see myself experimenting a bit more with colours and shapes so expect to see more variation. Will you guys be taking any chances with your looks this season?
I’ve got a short #OOTD post for you guys, that I think you’ll love! I’ve been really into track suits lately, and this is my latest purchase from Adidas – obviously! It’s one of the latest drops from their fall collection that I’m really feeling. I decided to keep the styling to a minimal and paired the suit with a white tank, some sneakers and a baseball cap. I’d rock this look on one of my many “I just wanna be comfortable days” while doing errands or meeting up with friends!
Okay, okay… don’t hate me but it’s about that time that I start talking about fall fashion on the blog! Don’t get me wrong, I LOVE fall – it’s probably my favourite season to dress for but here in Toronto, fall last for about a month and then it’s winter (which 9 /10 times, we don’t see eye-to-eye). I put this look together that you guys seemed to really like on social media – yaaas! Denim + oversized anything are my best friends and play very well together around this time of year. I completed this look with a pair of brown Chelsea boots that I’m currently obsessed with! If you see me repeat this look a few times, try your best not to judge me haha!