Street Style

LOVE UNITES Pride Campaign – Adidas Canada

Hi angels – I hope that the month of June has been really good to you! I’m back on the blog today to share a cool campaign that I had the pleasure of being apart of.

I got the chance to work with my Adidas Canada family on the launch of their 2021 Pride collection – Love Unites! I’ve worked with the brand in the past around Paris Men’s Fashion Week, Adidas Originals and Adidas Running launches, but this was a first for Pride.

Once I learned about the messaging of the campaign and seeing the collection, I knew that I wanted to be apart of it. The campaign is all about love – loving yourself, loving your peers for who they are, the freedom to love whoever you choose, and uniting over sports and creativity.

This is a message that I stand behind and in all honesty something that I needed to hear growing up. I really do hope that by creating these types of campaigns, and increasing representation in all forms of media that the next generation are not only able but encouraged to truly be themselves!

For the love of sport, and the love of love!

Christian

To shop the full collection, check it out on adidas.ca!

To see the feature on social media check it out on @adidasca!

This campaign was shot in Vancouver, BC by Richie Lubaton Studios