Once I learned about the messaging of the campaign and seeing the collection, I knew that I wanted to be apart of it. The campaign is all about love – loving yourself, loving your peers for who they are, the freedom to love whoever you choose, and uniting over sports and creativity.
This is a message that I stand behind and in all honesty something that I needed to hear growing up. I really do hope that by creating these types of campaigns, and increasing representation in all forms of media that the next generation are not only able but encouraged to truly be themselves!
Hi guys, I’m back on the blog today with a new style post just in time for the weekend. This look is totally my vibe right now, it’s clean, it’s casual and has a little dapper twist to it. I’m usually not the person to mix collared shirts with athletic apparel but for this outfit, it just works for me. I paired my oversized collared shirt with a pair of aqua blue track pants and my new ultra boost sneakers to complete the look. This is that fun outfit that you can wear confidently to brunch, to run errands or to just hang out on a patio with friends sipping rosé.
Ps. Rosé has definitely become my obsession this summer, that and the new album CTRL by SZA!!!
One of the questions that I get asked the most in regards to my blog, is usually around the subject of how do I create my content. It varies from; does a photographer follow me around all day? How much time does it take to produce content? Where do I find all of these white walls? -that question is definitely my favourite haha!
My team and I were brainstorming ideas for our latest collaboration with Adidas Canada and we decided to build the video content as a ‘making of’ clip to give my readers a glimpse into what happens behind-the-scenes. Trust me, not all projects that we work on, require a set, or have hair & make up or the best lighting but when we get the chance to shoot in a studio, this is pretty much what it tends to looks like.
I told you guys earlier in the year that I got a chance to sit down and preview what Adidas Originals had coming down the pipeline for 2016 and this specific drop of the Tubular Doom, was one of the releases that I was most excited for! There’s something about the futuristic aesthetic that the Tubular family has that really resonates with me. It could be that they’re super clean, have a minimal silhouette, are very comfortable and are usually a conversation starter a.k.a everything that I look for in my sneakers haha! – To me, these kicks are in a league of their own!
I went for a monochromatic/minimal look to compliment the shoes + the set location. I played off the sneakers with all of my looks in the video and went with an predominantly all-white outfit for the final images – which I think helped in bringing the futuristic vision that I had in my head to life.
My team and I had so much fun working on this project, so I hope that you guys like it! If you’re looking for a last minute gift idea for the fashion forward, street style obsessed guy in your life, the Tubular Doom are a good option – see more here!